Η συμβολή της οικονομικής διπλωματίας στην ενίσχυση της ανταγωνιστικότητας των ελληνικών εξωστρεφών επιχειρήσεων εντός της ΕΕ (Μελέτη Περίπτωσης: Γερμανία)

Abstract

The reinforcement of Greek outward-looking entrepreneurship constitutes a constant demand of both the productive groups and the social or statutory institutions which have that competence. In fact, the recent economic crisis and the current COVID-19 coronavirus pandemic have rendered this need even more urgent. The object of the present assignment are the ways and tools used by the economic diplomacy in order to reinforce Greek outward-looking entrepreneurship. More specifically, through the review of primary and secondary theoretical sources and empirical data, it is intended to map the role of economic diplomacy in enhancing competitiveness and improving the country's export performance in general, and in relation to Germany in particular. Further on, the parameters that affect the country's competitiveness are analyzed and the role and potential of economic diplomacy for their enhancing is highlighted, especially in a target market within the EU (Germany). This country was chosen, given that it is the largest economy in the EU and a leading economic partner of Greece within the Union. This topic is addressed through the study of the following four subject areas: a) Economic diplomacy (chapter ΙΙ), b) Outward-looking entrepreneurship and competitiveness (chapter ΙΙΙ), (c) International competitiveness of the Greek economy (chapter IV) and (d) Outward looking entrepreneurship of Greece, particularly towards Germany (chapter V). The present assignment concludes with some general and specific findings in relation to the actions aimed at the Greek outward-looking entrepreneurship and suggestions which could be deployed for the reinforcement of the Greek products and services. The conclusions of the study show that, despite the positive steps that have been taken, economic diplomacy (incl. Offices of Economic and Commercial Affairs) has tools and opportunities to improve the international competitiveness of Greece, by choosing information / promotion / networking actions to strengthen Greek outward-looking entrepreneurship.