Η Χρήση των Μέσων Κοινωνικής Δικτύωσης (ΜΚΔ) με Σκοπό την Προώθηση Εθνικών και Ευρωπαϊκών Πολιτικών και Προγραμμάτων. Μελέτη Περίπτωσης: Πεδίο Μεταναστευτικής Πολιτικής

Abstract

In a society where everything has been digitalized, the distinction between the real and the online world is often blurred. In this world, every modern state must adapt to these new dynamics, transforming and modernizing its communicative approach to its citizens. This study seeks to investigate the use of social media in the field of migration policy through a comparative analysis between the Ministry of Migration and Asylum as the competent ministry for migration policy in Greece and other ministries in Greece (internal approach). In the same context a comparative analysis took place between the Ministry of Migration and Asylum and the respective bodies competent for migration policy in four other countries (Italy, Spain, Cyprus, Malta), all together forming the “MED5” scheme. A scheme based on the common challenge that the migration phenomenon poses for these five countries as countries of first entry for refugees and migrants in the EU. The comparative analysis was based on a research strategy of mixed methods (questionnaire, semi-structured interview, study of the ministries SM accounts etc.) from which, important primary data were collected. Based on the internal approach, it was found that at national level there are generally small differences between the Ministry of Migration and other ministries, while in the context of the external approach, the differences are more significant. Finally, the study concludes with a series of suggestions and good practices that could be utilized by Public Administration bodies in building social media communication strategies.