Η διεθνής «βιομηχανία» του τουρισμού και της φιλοξενίας. Οικονομικά προβλήματα από την πανδημία και προοπτικές με ιδιαίτερη αναφορά στην Ελλάδα

Abstract

The purpose of this paper is to review the short-term impact of the 2020 coronavirus pandemic on tourism traffic and the subsequent changes in tourism policy at both a global and national level. It examines the basic indicators of Greek tourism before the onset of the coronavirus crisis and presents the policies pursued by the Greek government in its bid to diversify the Greek tourism product, with the aim of attracting affluent foreign retirees. The paper seeks to highlight the multifaceted role of art in reshaping the country's image abroad and using it to attract the desired demographic.