Η υλοποίηση της κρατικής πολιτιστικής πολιτικής στο χώρο των μουσείων. Η μελέτη περίπτωσης του Εθνικού Αρχαιολογικού Μουσείου της Αθήνας.

Abstract

Museums look after the world’s cultural property (of a tangible or intangible character) and interpret it to the public. This is not ordinary property. It has a special status in international legislation and there are normally national laws to protect it. Αn effective museum service requires the confidence of the public it serves. Therefore it is of vital importance to create public awareness of the role and purpose of the museum and this could be fostered through Museum management. Museum management sets the strategic direction and oversight of the museum as well as the statement of the mission, the objectives, and policies of the museum. It ensures also that there are sufficient funds to carry out and develop the activities of the museum. These funds may come from the public sector, from private sources or generated through the museum’s own activities, provided that the museum maintains control of the content and integrity of its programmes, exhibitions and activities and that it does not compromise the standards of the institution. Museum marketing is an aspect of Museum Management and provides many opportunities for the formulation of a fruitful communication policy. The effectiveness of Museum Management depends on the legal framework of the museum itself, as it enables or hinders the possibilities of development. National Museums are unique on the world's scale, since they are established to present the nation. The National Archaeological Museum in Athens still represents the intensive endeavor of the newly established Hellenic state to define the national identity and base the formation of the Hellenic consciousness upon the glorious classical past. Today, the National Archaeological Museum faces its old-fashioned legal framework, which limits independence and flexibility and allows little room for initiatives. This essay is an attempt to make proposals - based on the principles of Museum Management - for the efficient and effective management of the National Archaeological Museum, so as to become a lever of development, by introducing a new model of managing public museums in Greece. The essay's conclusions and proposals are based on interviews, articles, publications, statistics, relevant bibliography and primary research.