Ελλάδα 2021: Επικοινωνιακή πολιτική, καλές και κακές πρακτικές

Abstract

This assignment is a primary research in the field of communication of a public body, analysing the communication policy of the committee "Greece 2021" in Social Media and specifically the crisis that broke out in the spring of 2020 and extended to the mass media. It first discusses the legal and conceptual framework, the good and bad practices recorded so far on Social Media, the history of the crisis and its aftermath. A questionnaire shared via the internet was used to assess the impact. The aim of the work is to produce useful conclusions about what went wrong and what can be applied as good practice from now on. Finally, after all the data have been collected, the proposed changes in the communication policy of the "Greece 2021" committee on Social Media are presented.